As a young child his artistic skills didn’t exist. His father and brothers tried to teach him but he just couldn’t get it down. Then he stumbled into Hip Hop and its cultural elements interested him. In 1986 Rich started a graffiti crew called NASA (No Art  Survives After). Their futuristic outer space styles just took matters to the next level. This is when his artistic journey begins. Growing up with the Hip Hop underground movement, he produces artwork for Q-bert and Babu’s first breakbeat albums, which are now historical bibles to the DJ industry. He also designed for The World  Famous Beat Junkies, Visionaries, Good vibe, J.Rocc and many more pinnacle artists that became staples to the west coast hip hop movement. Simultaneously creating top to bottom burners with abstract themes is the lane that NASA Crew carves in the graffiti scene. From doing  background scenes for movies like Double Dragon to commercials for Lion Bar his art now gets exposed to a broader audience.

Addicted to the consumer side of business, he created graffiti inspired street wear brand called Wrekshop Battle Gear (1992), which embraced his art style to the Hip Hop and street influences he’s been living, again being one step ahead of the curve with multi-colored detailed characters and themes. Rich’s influence in the graffiti world lands him a job at Vision Street Wear (1993), and after, Vans footwear (1995).

Then he decides to create an action sports lifestyle brand that offers casual, training, skate and snow boots for the action sports market. In (1998) 4CE footwear became that one stop brand for all your extreme lifestyle needs. He also creates a militant influence accessory line called Militia Survival. Afterwards, he starts from the ground up and envisions Creative Recreation footwear, which becomes the first and original lifestyle footwear brand in the industry. Again, he changes footwear aesthetics by using his graffiti and street influence to create a wide range of color palettes and patterns on shoes. (2014). 

He  dwells on the accomplishments and the lessons he’s experienced through his career and decides to go back where it all started for him, the passion for art and the creative freedom to produce anything you want. The ability to express yourself and be accepted and praised for something that you have contributed to, and hopefully become a legacy for future civilization. Now he is focused on what he can offer to this world creatively.